Jen McClure talks about The Society for New Communications Research
For my 28th podcast, I was happy to chat with Jen McClure of The Society for New Communications Research. Jen is a veteran of the PR world and the Society is a leading source of ideas and debate on the growth and tracking of social media. Check out their blog for some of the latest and greatest research from around the Internet. (Disclosure: Since this interview was recorded, the SNCR has published one of my research articles in their peer-reviewed journal and become a Jenerous syndication partner.)
Jen and I discussed social media adoption among companies, the need for corporations to have a blogging presence (and their generally unfounded belief that a corporate blog will drown in negative comments), the new trend of having a Chief Blogging Officer and more.
Enjoy!
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