Jeff Cram of iSite Design on Web Analytics and Rich Media

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In my continuing thread of interviews with web analytics and web analysts, I connected with Jeff Cram of iSite Design. Jeff recently wrote an interesting article entitled Building a Website for Analytics and I wanted to pick his brain about this subject. We also talked about how rich media (Ajax, et al.) is changing page view-centered approach of web analytics and online marketing.

Enjoy!

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