Lois Kelly of Foghound Communication on Going Beyond Buzz
As social media and word of mouth marketing slowly mature as disciplines, I'm glad that more and more people are writing books on the subject. Because as much as I love the stream of consciousness info flood that I get through my blog reader every morning, it's also nice to explore a subject in a more deliberate way.
For this podcast, I chatted with Lois Kelly of Foghound Communication, a forward thinker on the subject of word of mouth marketing, about her new book, Beyond Buzz: The Next Generation of Word of Mouth Marketing.
The book (4.5 stars on Amazon) explores two fundamental and important questions:
1. Why is finding interesting ways to talk about our companies, products and issues so difficult?
2. If marketing is a conversation, what new approaches, skills and tools do marketers need?
In this interview, Lois gives a great overview of the book, her answers to these questions and some concrete examples that any marketer can learn from.
Check it out!