Public Relations

As social media and word of mouth marketing slowly mature as disciplines, I'm glad that more and more people are writing books on the subject. Because as much as I love the stream of consciousness info flood that I get through my blog reader every morning, it's also nice to explore a subject in a more deliberate way.

John Cass of IMO Wireless, my 12th interview and one of the first people to believe in my 1,000 podcast project enough to spend some time with me, has recently written a great book (

Public relations is one of the fields that will certainly be most affected by social media. Rather than working with a handful of media outlets, PR pros now must also deal with the millions of blogs, forums, social networks, online videos and more. For this podcast, I connected with Phil Gomes, one of the sharp minds at Edelman focusing on the changing face of media.

Phil was nice enough to talk about the social media release, who's tackling social media right, the state of research in the space and more.

Marketing is under constant pressure to measure its value. PR is too.

For my 55th podcast, I sat down with Jack Serpa of Delahaye, a leading media and reputation measurement firm to learn how they approach the challenge of measuring PR.

Check it out,

Jack can be reached at 212.299.4990 if you want to chat with him about Delahaye's capabilities.

Naked Conversations is one of those books that you can't go 15 minutes in the blogosphere without tripping over. Coauthored by Shel Israel and Robert Scoble, it gives some great advice to bloggers new and old.

For my 28th podcast, I was happy to chat with Jen McClure of The Society for New Communications Research. Jen is a veteran of the PR world and the Society is a leading source of ideas and debate on the growth and tracking of social media. Check out their blog for some of the latest and greatest research from around the Internet.

I finally tracked down Peter Blackshaw from Nielsen Buzzmetrics today and it was more than worth it. Pete has a unique viewpoint on social media from his position at a, if not THE, leading consumer generated media measurement firm.

He took time from a conference in Florida to chat with me about what consumer generated media (CGM) is, the importance of multimedia for viral campaigns, the fact that good WOM marketing is a long-term strategy, the different types of WOM and a bunch of ideas for dealing with negative WOM online.

Wow.

I just had a phenomenal conversation with Richard Edelman of Edelman PR. It was great. We chatted about blogging, why the social evolution of the web is the great equalizer for PR, and more.

He clearly gets "it" and I can see why Steve Rubel went to work for him.

Listen to the interview here.

I'm off to Italy for a few days but I'll be back next week with more interviews. Please remember to subscribe so you don't miss any of the future interviews.

Steve Rubel, of Micropersuasion and Edelman fame, was nice enough to include Jenerous (back in our marketingmonger days) in his social media tour. We chatted about how social media, specifically about how it is changing marketing/pr and how to track it.

Enjoy!